For me design is everything. Without effective design, we can't move people and inspire the world around

to shape the next generation. Growing up as a first generation American from Ukraine, opportunities to explore the arts were

seldom. Painting, scribbling landscapes or crafting a clay pots were not a regular part of childhood routine. 

That is until college. My whole world flipped on it's head. I was exposed to cultural icons, painters & musicians that brought color the pale landscape around me. I moved on to graduating with a BFA in Apparel & Textile Design, giving a TedxTalk on the future of the fashion industry. 

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Physical products are not enough–– with it you must bring storytelling, drive, purpose. Strong brands don't wow you with their products. They take you on a journey–– guiding you to uncover the person you want to become.

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